21 Other Ways to Say “Coming Soon”

21 Other Ways to Say “Coming Soon” gives your message a bold voice instead of falling flat with overused phrases. In a world of constant product launches, business announcements, and event planning, sounding fresh isn’t just smart—it’s essential. Language that excites, teases, or informs can spark real anticipation.

This guide hands you powerful and flexible alternatives, perfect for everything from a subtle pre-release message to a high-energy sales campaign. Whether you’re planning a big imminent release or teasing upcoming events, the right words will pull your audience in and keep them hooked.

On the Horizon

Picture this: you’re waiting for a big product launch email. You write:

Hi Alex,
Our new mobile app update is on the horizon. Stay ready for an imminent release next month!

It feels conversational, paints a picture, and shows advance notice without sounding stiff.

In the Pipeline

Imagine scheduling an update for your team:

Hey everyone,
We’ve got several upcoming events in the pipeline, including workshops and webinars. Expect your invitation soon.

It fits a structured approach to event planning and feels like a confident business announcement.

Stay Tuned

Writing a newsletter teaser? Try:

Dear Jane,
We’re crafting something big—stay tuned for an Entertainment buzz-packed reveal later this week.

This phrase feels casual, works well as a teaser phrase, and builds anticipation.

Check out this: 26 Other Ways to Say “I Wish You the Best”

Around the Corner

Sending a reminder about seasonal bargains:

Hi Ryan,
Our holiday seasonal offer is just around the corner. Make sure you’re ready for some exclusive deals.

This creates urgency in a friendly way, a perfect phrase for a sales campaign.

Fast Approaching

Drafting an event reminder email:

Hello Team,
The launch party is fast approaching—our Countdown message hits zero in two days! Don’t miss out.

It gives a sense of deadline approaching while sounding warm and direct.

Up Next

Announcing the next session during a webinar:

Hi Sophia,
Up next, we’ll dive into how to use automation tools. This future update will save you hours!

Short, punchy, and personal—great in Entertainment and media or training contexts.

More for you: 19 Other Ways to Say ‘Safe Travels’

Watch This Space

Posting on social media? You could say:

Hi Folks,
Watch this space—we’re prepping a new release of our cooking series. Spoilers incoming!

It builds audience engagement and creates that coveted entertainment buzz.

Mark Your Calendars

When inviting people to an event:

Dear Chris,
Mark your calendars for June 15—that’s when our major business announcement drops.

That tone feels friendly, yet important—perfect for event promotion.

Something’s Brewing

Teasing a creative project announcement:

Hi Mia,
Something’s brewing behind the scenes at Studio X. Expect a sneak peek soon!

Casual, intriguing, and works well as a pre-release message in creative circles.

Heads Up

Sending a company-wide product upgrade alert:

Hi Team,
Heads up: We’ll begin rolling out the new dashboard tomorrow. Let us know if you hit any snags in this technical and software updates cycle.

It’s direct, friendly, and helpful for an internal communication strategy.

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Approaching Launch

Blog post title for marketing: “Approaching Launch: What to Expect from Our Next Feature.”
Easy to read, professional, and fits within marketing language nicely.

Just Ahead

Posting a quick update:

FYI—just ahead, we’ll reveal our summer promo. Keep your eyes peeled!

Short, slightly mysterious, and works as a promotional content teaser.

Nearly Here

Sending a reminder before shipment:

Good news—your order’s nearly here! Expect it by Thursday.

It’s personal, client‑focused, and great for customer communication.

Rolling Out Soon

Announcing a broadened service offering:

Hello Everyone,
The webinar series is rolling out soon in APAC and EMEA regions.

Clear, global, and suits a future update in corporate comms.

New Feature Preview

Internal dev newsletter? Try:

Dev Team,
Sneak peek: here’s a new feature preview coming in our next build.

Perfect for technical updates, informal but informative.

Advance Heads‑Up

Email to stakeholders:

Hi Pat,
Advance heads‑up—we’ll temporarily pause the site for maintenance next week.

Polite, thoughtful, and fits into internal communication strategy.

Be Prepared

Encouraging readers to get ready:

Heads up—if you want to join the launch, be prepared: spots tend to fill fast.

Directive, friendly, and effective for sales campaign promotion.

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Don’t Miss Out

Promoting a webinar slot:

Locked in yet? Don’t miss out on exclusive insights—register today!

It’s direct sales copy, concise, and effective in marketing language.

Future Drop

Social media teaser:

Gearheads, get excited. Future drop of our new sneaker collab drops Friday.

Playful, builds anticipation, and perfect for youth‑oriented entertainment buzz.

Approaching Release

Project team update:

Team,
Our app’s approaching release—we’re two sprints away from production deployment.

Professional tone and clear — good for structured approach in tech rollout.

Standby Moment

Sending a launch countdown note:

All,
Standby moment: our new roadmap goes live at 9 AM tomorrow.

Unique phrase, builds excitement, and works as a crisp countdown message.

Synonyms Table

Phrase	Contextual Use
On the Horizon	Product launch, business planning
In the Pipeline	Projects, upcoming events
Stay Tuned	Entertainment, newsletters
Around the Corner	Seasonal offer, sales campaign
Fast Approaching	Deadline approaching, events
Up Next	Entertainment, webinars
Watch This Space	Social media, creative projects
Mark Your Calendars	Event planning, business invites
Something’s Brewing	Creative projects, pre-release
Heads Up	Technical updates, casual alerts
Approaching Launch	Marketing language, product tableaus
Just Ahead	Promotional content, announcements
Nearly Here	Customer updates, shipping notices
Rolling Out Soon	Future updates, feature launches
New Feature Preview	Tech newsletters, dev teams
Advance Heads‑Up	Communication strategy, internal mail
Be Prepared	Sales campaign, marketing reminders
Don’t Miss Out	Promotional content, urgency cues
Future Drop	Entertainment buzz, youth marketing
Approaching Release	Scheduled launch, software updates
Standby Moment	Countdown messages, launch events

FAQs

What does “coming soon” mean in marketing?

It signals an imminent release or event, designed to create anticipation and interest ahead of time.

Can I use these phrases in formal emails?

Yes, many alternatives like “on the horizon” or “in the pipeline” fit well in professional or business messages.

Are these phrases suitable for social media posts?

Absolutely—they work great for promotional content, entertainment buzz, and building hype on visual platforms.

Which phrase fits best for app or software updates?

Use “heads up” or “rolling out soon” to alert users about a future update or feature drop.

How do I choose the right phrase for my audience?

Match the tone and context—casual phrases for fun campaigns, and structured language for formal communication strategy.

Conclusion

21 Other Ways to Say “Coming Soon” makes your communication clear, fun, and full of life. These phrases help build audience engagement while keeping your tone professional or playful, depending on the goal.

Using the right words helps your message stand out in emails, social media, and more. Whether it’s a scheduled launch, future update, or creative teaser, you now have better ways to say it all with style.